Murray Sarway

Murray is the CEO of Solarelectricway. Coming from a sales background, Murray started Solarelectricway over 10 years ago. This past year we transitioned from Solarelectricway to i-Luminosity. He enjoys building relationship with his customers and is hands on with every project we work on.

Pete Marotta

Pete joins our company with over 34 years of professional experience. 
Pete has been at the fore front of LED design and implementation. He created his first 100% LED lit store back in 2008. The store was so successful, Pete was presented with an award from the California state Legislature. 
His designs saved Grocery Outlet Independent Owner/Operators over $3.5 Million a year in power costs, while maintenance costs were well below the industry average. Pete designed over 300 retail stores of all sizes.  Pete has background in Refrigeration, retail store development, and operations
Pete is a member of NASRC (North American Sustainable Refrigerants Council). Pete designed and built several Green Chill buildings and pioneered natural refrigerants at Grocery Outlet.
Pete believes that store profits begin with proper design. This includes using efficient and attractive lighting.
Pete’s grown up in the supermarket business and has been working on store planning, refrigeration and energy efficiency all his life. From building shopping centers to washing refrigerated display cases and hanging light fixtures, Pete has learned the business from the bottom up.

Avraham Aryeh

Avraham is our Operations Director. He handles all of our shipping and receiving orders. If you have any questions on an order, he’s your guy! Avraham is also responsible for the finances. Avraham loves soccer, despises the media, and is always eating.

Lauren Piluso

Lauren is our Sales Director. A graduate from Canisius College with a Bachelors in Marketing. Lauren is responsible for our customer relations and account management. Contact Lauren if you have any questions on a new or existing project or to hear about what i-Luminosity has to offer. She prides herself in new business ventures and is always dressed to impress.


Mike Aryeh

Mike is our lead Director of Sales. He is responsible for managing new and existing clients. Contact Mike if you have any questions about our product offerings. He is the first one in the office everyday and the last one out. He is eager for your business and will give you the i-Luminosity special treatment you deserve.

Jeff Perla

Jeff is our Creative Director. A graduate from Niagara University with an MBA in Social Media Marketing. Jeff is responsible for our social media campaigns, email, catalog, website, and promotions. He prides himself in watching a business grow. When Jeff isn’t on his phone he enjoys traveling and is out almost everyday of the week.